Know thy Buyer
We know your business and your buyer.
Enterprise healthcare decision-makers are among the most complex of B2B audiences. Yet your growth and marketing campaign success depends on understanding them — their priorities, day-to-day frustrations, and trusted sources of information.
Introducing ReviveHealth’s Know Thy Buyer series, the first 360-degree library of healthcare decision-maker personas. We reveal a fundamental truth about personas: the consumer persona model just doesn’t apply to enterprise decision-makers. When you’re selling into businesses, it’s not about using personification to simplify a broad buyer group — it’s about discovering how a very specific type of buyer makes decisions.