Featuring ReviveHealth's Chief Growth Officer, Shannon McIntyre Hooper
If your physician asked, "how are you feeling," what would your response be? Would you talk about your mental state, or would you resort to a general overview of your physical health? Likely the latter.
Yet, in a world rebounding from COVID-19, behavioral health may need to play a stronger role in the provider care continuum. How strong? Get ReviveHealth's Chief Growth Officer, Shannon McIntyre Hooper's perspective here.
Featuring Philip Guiliano, Partner, BrandActive
Step one. Step two. Step three. Repeat? You've got processes, you've got a plan ... but are these steps getting you to your goals in the most efficient way possible? We'll call that the million dollar question.
Featuring Heather Geisler, Chief Marketing, Communications, & Experience Officer, Henry Ford Health System
Most of us have worked in the healthcare marketing arena for quite some time. Some of us have even been at the same health system for 10+ years. What's it like coming in with fresh eyes? That's what Heather Geisler, Henry Ford Health System Chief Marketing, Communications, and Experience Officer, is here to talk about.
Featuring FutureBrand's Chief Strategy Officer, Eliza Yvette Esquivel, and Chief Creative Officer, Daniel Andersson
It's the old chicken-or-the-egg debate. On the one hand, you need brand to live out your purpose. On the other, you need purpose to define who you are as a brand. Could it be argued that brand and purpose are one in the same?
Featuring Summit Health's CMO, Matt Gove
Healthcare is ripe for transformation yet notoriously resistant to change. For the disruptors of the world, it's like staring at a big red button labeled, "Don't push" ... and we all know how that story goes. But what's going on in the minds of those itching to change the status quo in healthcare marketing? Get the perspective of Summit Health's CMO, Matt Gove.
With the massive impact of COVID-19 on the healthcare industry, many people are anxiously talking about what things will look like in the “new normal.” But in reality, we have no idea what “normal” will look like, or even when things could be deemed “normal.” The truth is, we’re living in a “no normal” environment, and in terms of healthcare, it may take many months or even years for anything resembling “normal.” That said, we can’t let that stop us from moving forward. We must learn to live with and succeed in the uncertainty. In this podcast, we share the latest industry trends, research, as well as stories from those within and outside of the industry to help health system marketers navigate the No Normal successfully.
Chief of Marketing, VCU Health
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