Featuring Cynthia Schmidt, Director of VCU Health Marketing
As health system marketers, we all know that it takes a little extra "umph" to get bigger, bolder, and better ideas across the finish line. But, as every tale of Olympic glory will tell you, great feats don't always come easy. What's that path toward triumph look like for health system marketers? Hear Director of VCU Health Marketing, Cynthia Schmidt's perspective.
Featuring Summit Health's CMO, Matt Gove
Healthcare is ripe for transformation yet notoriously resistant to change. For the disruptors of the world, it's like staring at a big red button labeled, "Don't push" ... and we all know how that story goes. But what's going on in the minds of those itching to change the status quo in healthcare marketing? Get the perspective of Summit Health's CMO, Matt Gove.
Featuring Ben Fuqua, ReviveHealth's SVP of Analytics
These days, data is the centerpiece of most marketing conversations, but when you're a health system marketer with troves of data to sift through, focusing your efforts can be challenging. Where to start? Get Senior Vice President of Analytics Ben Fuqua's perspective in this episode.
Featuring Christian Barnett, Senior Vice President, Strategy
You've done the research, you've analyzed the data, and somehow, your audience isn't engaging with your campaign in the way your team intended. Could the problem be the lens you're using to examine your communities' challenges?
Hear ReviveHealth's Senior Vice President, Strategy, Christian Barnett discuss the role of ethnography in driving campaign engagement for health systems.
Featuring Chris DuFresne, VP of Experience & Marketing Operations, Allina Health
Digital transformation may not mean a complete overhaul of care delivery, but rather an intentional evolution toward a seamless consumer experience. How can health systems strike a balance between digital and in-person touchpoints in this pursuit? Hear Chris DuFresne, Vice President of Experience and Marketing Operations at Allina Healthdiscuss best practices.
With the massive impact of COVID-19 on the healthcare industry, many people are anxiously talking about what things will look like in the “new normal.” But in reality, we have no idea what “normal” will look like, or even when things could be deemed “normal.” The truth is, we’re living in a “no normal” environment, and in terms of healthcare, it may take many months or even years for anything resembling “normal.” That said, we can’t let that stop us from moving forward. We must learn to live with and succeed in the uncertainty. In this podcast, we share the latest industry trends, research, as well as stories from those within and outside of the industry to help health system marketers navigate the No Normal successfully.
Chief of Marketing, VCU Health
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