The Case for an Audience-Focused Marketing Department
In the face of dramatic industry changes, health system marketing leaders are reengineering their approach to consumer engagement. Executive Vice President Chris Bevolo is the driving force behind ReviveHealth’s efforts to help organizations in the face of change. In this webinar, Chris will uncover an emerging structure that leverages a new approach – audience-focused teams.
Attendees will learn:
- The three essential components of the marketing reengineering process.
- How changes in the industry — such as accountable care and consumerism — are driving departmental structure changes.
- Why the concept of “confluence” is clouding traditional, more easily defined roles, and creating another pressure to change.
- The pros and cons of an “audience-focused” structure.
- Keys for implementing a successful “audience-focused” approach.