Five Physician Insights That Should Matter to Health System Marketers
Overworked. Technology-weary. Burnt out. Understaffed. The research is aligned around the dire state of physician and clinical staff satisfaction. Yet, it can be difficult for health system marketers to connect physician desires and trends with your day-to-day. As more marketers and communicators work to impact the non-point-of-care elements of the patient experience, we believe the marketer-to-clinician relationship becomes even more important.
The five research-backed insights we explore in this webinar can help frame the way to think about physicians and clinical staff in your health system as a marketer.
Whether it’s in the context of internal communications, physician marketing, or even your brand campaign, marketers must understand the priorities of their organization’s most valuable asset: physicians, nurses, and other clinical staff.