Why Health Plans Are Actually the Simplest Buyers in Healthcare

Note: we didn’t say “easiest.” Selling your service or technology solution into a health plan can be difficult for many reasons. The big five (Aetna, Humana, UnitedHealthcare, Cigna, and Anthem) are structured very differently than the local Blues, which operate differently from regional players. If you’re not targeting the right stakeholder with the right message through the right channels, you can find yourself on a hamster wheel of decision-by-committee, wondering why prospective buyers don’t “get it.” 

We’re here to tell you it’s simpler than it seems. While other B2B audiences in healthcare often operate as nonprofit, mission-driven organizations, health plans operate as relatively straightforward businesses (weird, right?).

In this webinar, we’ll explore common missteps and key strategies for reaching health plan buyers.