Joe Public Book Club: Digital Dominates (Duh!)
An uncomfortably short while ago, our industry was dominated by the assumption that to achieve marketing success, mass advertising was the way go. But a new day is (finally) here and digital has arrived.
A digital-first, digital-dominant marketing approach — the use of digital channels, strategies, and tools in the marketing mix — has emerged as the most effective method for marketing leaders to engage consumers.
During our first book club session, we will discuss:
- What organizations with a digital dominates mindset look like
- Keys to digital success
- Dangers and limitations of digital
- What’s next for digital
Click here to buy the book!