Joe Public Book Club: Data-Driven Marketing

Health systems are moving out of the darkness and "guessing" of intuitive marketing towards a data-driven marketing mindset, allowing marketers to understand and feel confident in the situations they face to derive more effective solutions.

David Duvall, one of the leading thinkers on data-driven marketing in healthcare, join us for our next "Joe Public" book club focused on "New Imperative Three: Data-Driven Marketing." During this episode, we'll dive into the following topics:

  • Leveraging data for hospital and health system marketing
  • Data and personalization
  • Using data to drive sophisticated marketing

While reading Joe Public III is not required to participate in the book club, click here to buy it today!