Joe Public Book Club: Owning the Experience
The past few years has seen the emergence of an exciting new trend – marketing leaders being handed accountability for the overall consumer experience at hospitals and health systems. The implications for such a shift are far-reaching, for both marketers and the organizations they serve. What’s behind this new trend, and how should marketers show up when it comes to influencing – or driving – the experience at their healthcare organization?
Join Chris Bevolo and guest host Matt Gove, Chief Consumer Officer at Piedmont Healthcare, as they dive deep on marketing and the healthcare experience, one of the six New Imperatives outlined in our new book, “Joe Public III: The End of Hospital Marketing.” Among other things, you’ll hear:
- thoughts on what’s behind this trend
- how marketers are influencing the consumer experience
- how to build a team to drive the consumer experience
While reading Joe Public III is not required to participate in the book club, you can buy it today on Amazon!