Joe Public Book Club: Turning Sick Brands into Healthy Brands

One of the most intriguing trends emerging in the industry is the move by some health systems to broaden their value proposition beyond merely being a destination for the sick and injured to building a brand that seeks to help consumers pursue health. The strategic case is compelling, and industry shifts such as accountable care, population health management and provider-sponsored health plans all set the table for such a move. But are health systems ready for this fundamental change? More importantly, are consumers?

In our next book club session, we welcome back Piedmont Health's Matt Gove by popular demand, as he and host Chris Bevolo debate New Imperative Five from Joe Public III, whether systems should shift from being “sick” brands to “health” brands.

While reading Joe Public III is not required to participate in the book club, you can buy it today.