Navigating the Maze of Selling to The Hospital C-Suite

Whether your funding round affords you a $100,000 or a $10M budget to allocate to marketing efforts, that budget comes with strings attached: you’re tasked with showing clear ROI even though you’re often selling through unbelievably long sales cycles to some of the most complex B2B audiences.

Join Shannon Hooper, Tiffany Pack, and Paul Ratzky as they dive into four of the top pitfalls for health technology and services companies:

  • Navel-gazing
  • Audience over-simplification
  • Misplaced priorities
  • Category creation