Operation Recovery: A Conversation with Mark Larson

The COVID-19 pandemic is influencing and shifting consumer health behavior, and these changes are likely here to stay. How people access health information and the delivery of care may look very different post-COVID, and health systems need to rethink traditional approaches to attracting and retaining patients to accelerate financial recovery.

Mark Larson, Principal at Sg2, joins us on Operation Recovery to discuss how COVID-19 has impacted consumer behaviors when interacting with healthcare systems and providers on how to engage the post-COVID-19 healthcare consumer.