Service Line Growth: A Fireside Chat with Geisinger CMO, Don Stanziano

If you build it, will they come?

Beware of growth for growth’s sake. Growth must be our priority, but we must focus on the right growth for the right reasons over time. Prevention care, in-home care, non-traditional retail competitors, and outpatient treatments are all challenging today’s service line landscape. And while you may want more service-lines with higher volumes, you need to be smart about growing the number of patients – considering the right insurance for the right services.

With all of this in mind, how should we approach our service lines to maximize growth today? The answer, by the way, is likely not your brand campaign, or even an advertising campaign.

In this Webinar, Don Stanziano gives us an inside look at the top trends we see facing service line growth today and key imperatives for succeeding in it given the current and upcoming landscape.