The Case for a Post Health System Brand
This is part three of our three-part webinar series for health system marketers. Our prediction is that COVID-19 has opened the door for more health systems to explore the idea of becoming a "post health system" brand to better connect with patients and build brand loyalty.
In this webinar, you will learn:
- What a post health system brand is, and examples of hospitals already using this approach.
- How a post health system brand can support site-specific and service-line marketing.
- The five secrets to developing a successful post health system brand.