How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

Joe Public Book Club: Turning Sick Brands into Healthy Brands A Free Webinar Harry Ossolinski

Joe Public Book Club: Owning the Experience A Free Webinar Harry Ossolinski

Know Thy Buyer: The Hospital C-Suite A Free Webinar Erica Freckelton

Joe Public Book Club: Data-Driven Marketing A Free Webinar Erica Freckelton

Joe Public Book Club: Marketing as a Business Driver A Free Webinar Erica Freckelton

Joe Public Book Club: Digital Dominates (Duh!) A Free Webinar Erica Freckelton

The First 360-Degree View of Trust In Healthcare: 2017 ReviveHealth Trust Index Results A Free Webinar Harry Ossolinski

The Case for an Audience-Focused Marketing Department A Free Webinar Erica Freckelton